Archer Investment Management
The finance biz, am I right? Intense, intimidating, and seemingly exploitive in a way that scares folks away. That’s exactly what Richard Archer wanted to combat when he approached us for a rebrand. His investment management firm had a reputation for doing good, honest work—but his web presence wasn’t holding up its end of the bargain. It was time for a fresh mission, vision, tagline, and logo that lay the groundwork for a brand spankin’ new website.
After some competitive research and discovery meetings with Richard and his team, we tore this bad boy down to the studs and filtered it through a traditional brand identity framework. That meant new brand pillars, tone & voice guidelines, and a new visual identity that solidified the essence of Archer. The concept boiled down to stripping the complexity, intensity and jargon from the brand and focusing on the value proposition—investing with Archer gives you the peace of mind to live confidently.
