MODintelechy
Our agency had a messaging gap. While our impact spanned decades, the depth of our partnership was difficult to articulate. The clients we worked with were thrilled, but the prospects that landed on our page had a few more questions. Rather than templatizing a one-size-fits-all service, our ecosystem of capabilities allowed us to shapeshift and customize our partnerships to fit each organization's needs. From data transformation and sales enablement to program development and creative services—our big picture approach needed a more robust conversation starter.
We dropped a downloadable playbook onto one of our highest performing landing pages—allowing prospects to leave their email in exchange for a deeper glimpse into our operation. While there was no template for how we delivered value, there was a consistent philosophy that thread our portfolio together. This philosophy became the foundation of our content strategy, and our "Recurring Revenue Playbook" became the sizzle we needed at the top of our sales funnel.
