Dell
As a global technology powerhouse, Dell has…a lot of employees. So when their entire marketing philosophy shifted in the wake of third party cookies, they needed a comprehensive approach to explaining the change. Tools were implemented, processes were developed, and a new normal had been established—but the content was missing. That’s where we came in.
A sub-brand, visual identity and messaging framework plotted across an audience-specific education journey. We developed key characters within the narrative, tinkered with storyboards, and distilled our story across a bevy of materials—including white papers, animated videos, and more. The lesson? Internal teams are also consumers, and they expect to be treated as such with compelling, cohesive content.
